Monday, April 22, 2024
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Tri-Motive Joins Oxford Group

Brand distribution specialist Tri-Motive has joined the Oxford group of companies, which includes Oxford Products UK (motorcycle & cycle divisions) and Oxford Products USA.

A minority shareholding will be retained by founders Stefan Rees and Alex Orazietti, pictured top, and the remaining shares will be owned by Oxford Products Ltd.

The company will continue to be run as usual from its existing Swansea HQ; MD Rees and marketing director Orazietti hope to retain all current staff and expect more to be recruited to gear up for growth, in particular, experienced area sales managers.

Already an established and successful player in the market, Tri-Motive will benefit from additional resources to accelerate the growth of its various brands. These include ARMR Moto sports apparel, MT helmets, Renntec and Carbon Energized.  

Oxford Products MD Andrew Hammond, pictured below, said: “I am delighted to welcome Tri-Motive to the group. Although the Oxford team will have an entirely hands-off relationship with the day-to-day running of the business, we will enjoy offering the support and the resources that Stefan and Alex need to fulfil Tri-Motive’s potential. They and their team have done a tremendous job to create a strong platform for growth and we will be proud to help them to achieve it.”

Speaking on behalf of the Tri-Motive team, Stefan Rees: “We could not be more excited for the future of our business and the team behind it. Oxford is the benchmark for excellence in the motorcycle trade and will provide us with the finance and expertise to take Tri-Motive to the next level; we will make the most of the autonomy provided while enjoying the stability of being part of a larger group of companies.”

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