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Triumph Chester opens

For the second time this year, Completely Motorbikes, the motorcycle division of the Completely Motoring Group, has realised its expansion plans with the opening of a new boutique dealership – Triumph Chester, in late September.

In March of this year, the group also acquired Thunder Road motorcycles with outlets in Bridgend, Gloucester and Cwmbran, and the group can now boast franchises with Honda, Yamaha, Kawasaki, MV Agusta, Indian, Ducati and Suzuki, in addition to Triumph.

The Chester branch will be the second Triumph dealership to collaborate with Completely Motorbikes, the other being Triumph North Wales.

The move supports Completely Motoring Group’s continued growth as it expands the company’s footprint and strengthens its multi-franchise status. This year’s major expansion means the group can now lay claim to stocking 1500 new and premium used motorcycles across its sites.

Completely Motorbikes is an official sponsor of the Bennetts British Superbike Championship and has a well-established track record in the region. The team is vastly experienced and knowledgeable about both the motorcycle industry and the Triumph brand. The new dedicated dealership will provide customers across Cheshire with high-quality local support, service, and expertise, as well as online service booking.

Rob Ayland, Completely Motorbikes owner said: “We are tremendously proud to expand our Triumph portfolio with Triumph Chester. In designing the new dealership, we have invested in many industry features, including full showroom air conditioning, ensuring ultimate comfort for our customers. I am sure that James, Anna, Gary and the rest of the team will carry on the warm welcome from Abergele over to the Chester store. This is a generational opportunity that we look forward to welcoming customers to.”

Equally as excited about the opening was Devron Boulton, general manager of Triumph UK & Ireland, who said: “We’re excited to open a dedicated showroom facility in Chester, creating an immersive experience for customers that will fully showcase our market-leading motorcycles, products and services. With such an exciting lineup of new motorcycles on offer, there’s every reason to visit Triumph Chester.” The new opening brings the number of dealers in the Triumph global dealer network to 701 and has created a number of new jobs. Recruitment for Triumph Chester is currently open via email: [email protected].


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