Saturday, March 2, 2024
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Triumph expands into Tamworth

Triumph has opened another major solus dealership in the Midlands, this time at Tamworth in Staffordshire, north east of Birmingham. Triumph Birmingham East marks a big investment by the owners, Sutton Motorcycles, and was launched with a gala opening event in June.

Sutton Motorcycles is a family business that’s been operating for more than four decades, and the Tamworth team has a combined total of more than 200 years of experience in the bike trade.

Devron Boulton, Triumph UK general manager, said, “We’re excited to open a dedicated Triumph showroom in Tamworth, creating an immersive experience for customers that will fully showcase our market leading motorcycles, products and services. Not only is there an exciting lineup of new motorcycles on offer, but we are confident the team will provide outstanding customer service too.”

Matt Worley, MD of Triumph Birmingham East, said, “This new showroom is the result of a huge investment and hard work across the team, and we are exceptionally pleased with the result. I’m confident that our customers will love the range of motorcycles and the opportunity to pop in, grab a coffee and chat with our staff whilst out riding.”

The new Triumph Birmingham East store is at 361 Watling Street, Tamworth, B77 5AD.


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