Friday, June 14, 2024
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Triumph secures new digital deal

Cardiff-based digital agency Spindogs has agreed a new two-year deal with Triumph which will see the company continue to develop digital services and data systems for the Triumph brand globally.

Spindogs has previously worked with the Hinckley firm on various digital tools and projects, first partnering in 2017, and has been responsible for developing a global first in the two-wheel industry with an online service booking tool. The partnership has already led to developing and deploying a cloud-based platform for Triumph across 800 dealers in 35 countries worldwide, including a direct Dealer Management System connection to more than 600 dealers.

Malcolm Healey, global aftersales director at Triumph Motorcycles, said: “We’re hugely excited to continue our working relationship with Spindogs and to build on our existing digital platforms that will continue to provide cutting-edge solutions to our dealers and customers all over the world.”

The new partnership will see the two companies continue to develop digital systems for Triumph’s global dealer network to support the brand’s growth and customer service objectives.

Established in Cardiff in 2004, Spindogs employs 70 staff in the city and remotely across the UK. In the year ending October 2022, Spindogs reported a turnover of £3.8m.

Managing director at Spindogs, Liam Giles, said: “Renewing our partnership with Triumph underscores our shared commitment to digital innovation. Our collaboration has already set new benchmarks in the motorcycle industry, and we’re excited to keep that momentum going. Together, we’ve pushed the boundaries of digital excellence, and this new agreement reflects that success.”


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