Triumph Motorcycles has signed double Dakar Rally Champion and FIM World Rally-Raid Champion Sam Sunderland as an official brand ambassador to help develop new adventure and off-road projects.
Sunderland has begun working with Red Bull and Triumph to explore opportunities for his next adventure, which will build on his unparalleled experience in the Dakar. “This collaboration with Triumph marks an exciting next step in my career, and I’m looking forward to being a part of this British team which, alongside Red Bull, is ready to take on new challenges with me. I can’t wait to get started.” He commented.
Triumph Motorcycles chief commercial officer, Paul Stroud, said: “We have seen fantastic growth in the adventure sector over the last five years with the global success of our Tigers and Scramblers, as well as our decision to launch into the motocross and enduro markets for the first time. The opportunity to work with Dakar winner Sam Sunderland on a new adventure is very exciting, and we’re delighted to welcome Sam to the Triumph family.”
Triumph Motorcycles has made significant investments in the off-road market, successfully launching into the motocross market with its highly acclaimed TF 250-X and TF 450-RC models.
With a class-leading power-to-weight ratio, the TF 250-X proved its podium-winning potential with a landmark win by Triumph Factory Racing in the AMA Supercross. Triumph is also going racing this season with a new enduro model under the leadership of team manager and former World Champion Paul Edmondson.