Triumph Motorcycles has been named the UK’s most prominent motorbike equipment brand in 2023, according to a report from Salience Search Marketing, an online research firm and digital marketing company.
Salience says it analysed eleven crucial performance indicators in September 2023, including year-on-year visibility, search volume trends and brand awareness, to reveal the names dominating the industry. Through analysing the number of monthly searches for each brand and calculating an owned social score which combines the number of followers and engagement rate across major social platforms for each brand, the report claims to unveil the most prominent motorbike equipment brands in the sector.
Just behind Triumph in second place came Alpinestars, with Fox Racing, VR46 and Belstaff rounding out the top five.
www.salience.co.uk