Triumph has ranked number one in a survey of online awareness of bike accessory brands. The report from Salience Search Marketing analysed eleven crucial performance indicators, including year-on-year visibility, search volume trends and brand awareness, and found that Triumph generated 22,200 monthly brand searches. The report merges branded search metrics with social media performance to determine which brands stand out across various channels, offering insights into their overall prominence in the market.
Second place went to Italian kit maker Alpinestars, with 9900 monthly searches, followed by Fox Racing, with 6600. The rest of the top ten contained some equally familiar names: Ruroc helmets, Belstaff, Dainese, 24MX, SportsbikeShop, Muc-Off, and AGV.
Brett Janes, MD at Salience, said: “It’s been an extremely productive year for brands such as Triumph Motorcycles and Alpinestars, with both companies emerging as leading names in the motorbike accessories sector. Analysing search data and social statistics effectively measures how prominent a particular brand is within its industry. By maintaining a strong social presence, brands can remain at the forefront of consumers’ minds, boosting custom and brand awareness.”
The full Motorbike Accessories Report 2024 is available at: www.salience.co.uk/insight/reports/motorcycle-accessories.