Tuesday, April 23, 2024
HomeNEWSTT+ LIVE STREAMING COVERAGE PROFITABLE

TT+ LIVE STREAMING COVERAGE PROFITABLE

According to the Isle of Man government’s Department for Enterprise (DfE), its TT+ live streaming TV channel launched at the TT races this year was a financial success.

More than 57,000 viewers paid the one-off introductory TT+ Live Pass subscription fee of just £14.99, which gave streaming access to all qualifying practice sessions and the entire race programme — and the ability to repeatedly watch content again at their leisure.

Resultant revenue received to date therefore reached at least £855,000. And the DfE has confirmed this tally exceeded the cost of production. However, due to future tender processes, it added that such costs are “commercially confidential”.

Overall, associated data claimed the TT+ channel attracted about 130,000 individuals across 185 countries. DfE minister Tim Crookall said that since implementation of a digital broadcast strategy in January 2022, the Isle of Man TT has seen almost 50% growth in the size of is total audience across social media. This is apparently in line with an ambition to grow the audience by 450% over the next five years.     

RELATED ARTICLES

Product News

SHARE PRICES AND MARKET ANALYSIS

A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 19...