Indian electric bike maker Ultraviolette has announced a strategic partnership with Dutch firm MotoMondo, signing them up as the official importer and distributor for the UK and Benelux region.
The firms say the collaboration marks a milestone in Bangalore-based Ultraviolette’s global expansion journey. The deal will bring its performance electric motorcycles, starting with the sporty-looking F77 Mach 2, to European markets.
“We are thrilled to partner with MotoMondo to bring the Ultraviolette experience to the UK and Benelux,” said Narayan Subramaniam, CEO of Ultraviolette. “This marks a pivotal step in our global journey as we take the Ultraviolette brand beyond India and into some of the most mature and discerning motorcycling markets in the world. MotoMondo’s track record in building and growing premium motorcycle brands in Europe makes them the ideal partner to represent Ultraviolette in these key markets. Their deep-rooted understanding of the region, coupled with a passion for innovation and riding culture, ensures that the Ultraviolette ecosystem – from product experience to aftersales support – will be world-class from day one. This is just the beginning, and we’re incredibly excited about what lies ahead.”
Jan Ykema, MD at MotoMondo, added: “We are proud to bring Ultraviolette, the most advanced electric motorcycle brand in the world, to the UK and Benelux. The technology is unprecedented, and we have only just seen the beginning! Ultraviolette will disrupt the current motorcycle market by offering a real alternative to all combustion engines.”