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'Upgrade to Electric' with Zero Motorcycles this summer

Zero Motorcycles is offering an additional £900 incentive to motorcyclists upgrading to the Californian company’s award-winning all-electric machines, meaning savings of £2400 on the list price of the range-topping SR/F and SR/S models.

With the lifting of ‘lockdown’ restrictions and an increased desire from consumers to find socially responsible and self-isolating ways to get around, Zero Motorcycles’ claims UK dealerships have found record interest in the all-electric range since reopening their doors. The Upgrade to Electric incentive sits alongside the UK Government’s Office for Low Emissions Vehicles (OLEV) grant of £1500, which is available as a discount on all Zero models sold in the UK. That means buyers of the SR/F and the new-for-2020 SR/S can benefit from a whopping £2400 off the retail price of their new machine.

“There’s no doubt that 2020 has been a challenging year for our dealers, who have been forced to shut for months on end during the Covid-19 crisis. Most are now open again and the early feedback we are hearing is that interest in our models continues to rise,” said Umberto Uccelli, Managing Director and Vice President of Zero Motorcycles’ EMEA operations.

“We’re finding that the past few months has changed many people’s perspective on many things in life and by introducing this incentive we hope that it will encourage riders to Upgrade to Electric, whether they are new to motorcycling or returning after a break, as well as existing ICE riders looking for a new and very special experience.”

Zero currently has a retail network of 18 outlets across the British Isles, with each dealership offering demo rides of the transformational machines to prospective customers. The SR/S was released as a new model in February and joins the SR/F as the company’s flagship product.

With discounts applied, prices start at £16,590 for the SR/F, and £17,190 for the SR/S. Buyers are also able to take advantage of Hire Purchase and PCP (Personal Contract Purchase) plans through Zero’s UK finance partner, MotoNovo, and buyers are able to purchase an SR/F for less than £300 per month with no money down.

The Upgrade to Electric promotion ends on August 15, 2020. Full details of the 2020 range can be found at www.zeromotorcycles.com/uk

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