There’s going to be a Valentine’s Day price-cut massacre [forgive our journalese] for Royal Enfield as importer MotoGB moves to maximise sales potential in a recovering motorcycle market.
The new pricing structure – £4999, down from £5199, for the GT Continental – was announced on 14 February at the Carole Nash MCN London motorcycle show. The £3999 price tag for the Bullet, lower than the price under previous distributor Watsonian Squire –recently appointed as a Royal Enfield dealer – remains unchanged.
MotoGB national sales manager Steve Oliver said: “Anyone with a £5000 budget was missing out on the GT, which is really quite a nice bike, and the £3999 price tag will draw more attention to the Bullet.”
And in a further boost for the brand, comedy and TV presenting duo Ant and Dec will be seen riding an Enfield during Britain’s Got Talent.