Mackem fans of Bologna’s finest creations are in for a treat after Ducati announced a new dealership in the North East of England. Vertu Motorcycles is opening the store alongside its existing BMW showroom in Sunderland – it will be the first Ducati outlet for the
Vertu group.
The dealership will carry the full range of Ducati and Scrambler bikes, as well as kit, parts and accessories. It will also offer full servicing facilities together with Ducati Approved
used machinery.
Set to open in the early summer, Vertu Motorcycles Ducati Sunderland will be based in Boldon Business Park, where an existing building is being rebuilt, with two single-story extensions. The firm expects to take on nine new full-time members of staff, and is recruiting now.
Chris Taylor, operations director at Vertu Motors, said: “We’re very excited to be partnering with Ducati to bring the globally revered premium motorcycle brand to Sunderland for the first time. Ducati has a loyal following amongst motorcycle fans, and its community continues to grow and grow. It will be a truly exciting addition to the motorcycle community in the area, and with Ducati and BMW Motorrad on the same site, it
will provide a first-class ride-to destination.
Fabrizio Cazzoli, MD of Ducati UK, said: “I’m pleased to confirm the expansion of the Ducati dealer network together with a well-established partner such as Vertu Motors. Ducati’s core pillars – style, sophistication and performance – will be perfectly represented at the new location, which, in the next few months, will be preparing to welcome Ducatisti and fans. This is a year where Ducati will keep growing in the adventure and off-road markets while confirming its leadership in the sport segments, always putting customers’ experience first.”