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Vouchers for BMW rookies

It has long been acknowledged by training professionals that a customer who is new to two wheels is heavily influenced towards the brand they first come into contact with, especially when this is through organised, professional and well delivered training. BMW is seeking to exploit this fact further with the introduction of a new Rookie to Rider voucher scheme to its existing rider training programme.

Customers now have two different options to kick-start their motorcycle journey:

  • A finance package starting from £119 per month, which covers the cost of learning to ride as well as access to a new BMW motorcycle
  • A new Rookie to Rider voucher that can be redeemed at any BMW dealer for up to £1000 off a new motorcycle, depending on model, and also receive a 20% discount on clothing and accessory purchases

BMW Rider Training has five training centres across the UK based in Scotland, Darlington, Stoke-on-Trent, Royston and Exeter.

Kevin Bryan, who has been running Bryan’s Motorcycle Training in Stoke-on-Trent for 33 years and is one of BMW’s five authorised Rider Training Centres, believes this is a welcome addition to the BMW offering. Bryan says “It provides customers with a straightforward, easy-to-understand offer and further enhances the existing programme. It is particularly of interest to those customers who are not looking for finance on their purchase and therefore widens the appeal of the Rookie to Rider voucher to encompass all potential customers.”

Bryan adds that with business returning to pre-Covid levels the new offering will further boost interest in the Rookie to Rider scheme.

The new all-in-one packages can transform an aspiring rider from complete beginner to full licence holder, and the proud owner of a brand-new BMW motorcycle, all within a week.

Ian Biederman, chief instructor at BMW Rider Training explains: “The new voucher scheme is a great addition to the programme, giving customers the freedom to choose their brand-new BMW motorcycle after their training and secure a great discount.”

To secure their Rookie to Rider voucher, students just need to book their training through World of BMW and successfully complete their Direct Access Course at an authorised BMW Rider Training Centre. The voucher can then be used at any participating BMW Motorrad retailer.

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