TikTok. What is it and should we be on it? If I had a pound for every time I’ve been asked that question, it would pay for a pleasant couple of pints of IPA and a packet of pork scratchings (I’m a cheap date!).
The answer is exactly the same for all social media platforms – including Facebook, Instagram and Twitter – and it starts with another question. Let’s continue using TikTok as an example so you know I’m down with the kids. Do your customers use TikTok…
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