Works Connection chooses Apico

Apico Factory Racing has announced that it is the new distributor of Works Connection off-road products in the UK.

Works Connection has been manufacturing high-quality motocross hard parts from its home in northern California since 1989. The company initially gained recognition in the 1990s by supplying top AMA motocross teams with components such as skid plates, frame guards, bike stands and radiator braces. Over the years its product range has expanded to include precision items such as the Elite Lever Assembly and the Pro Launch Start Device, which attaches to the front forks and locks the suspension down for better traction off the start line. Works Connection claims it is the lightest such device on the market, at just 50g.

Dylan Brown, owner of Apico, said: “Works Connection is a brand I’ve followed since the early days. Seeing their parts on AMA factory machinery over the decades showcases the race-bred quality of their products. The stand-out item for me is the Pro Launch Start Device, which revolutionized race starts in motocross. We’re thrilled to introduce the entire Works Connection range to our network of more than 600 dealers across the UK, providing riders with a vast selection of products.”

Eric Phipps, founder and owner of Works Connection, was equally enthusiastic about the new deal. “We are extremely pleased to welcome Apico Factory Racing as our distributor for Works Connection products in the UK. After our initial meetings, it was clear that we share similar business practices and visions for the future. It’s always a pleasure to collaborate with individuals who are as passionate about motocross and business as we are. We look forward to working with Dylan and Anna to supply our products to the UK market”, he said.
Apico Factory Racing
01282 473 190
[email protected]
www.apicob2b.co.uk