Warranty Solutions Group is expanding its marketing efforts by signing online biking influencer Ruby Rides as a brand ambassador for its range of warranty and protection products. The firm says the appointment will “combine WSG’s technical expertise with Ruby’s authentic voice and deep connection to the UK’s riding community, bringing a fresh and trusted perspective to the way riders think about protection products.”
Ruby commented: “What really excited me about teaming up with Warranty Solutions Group is that they genuinely understand what it means to ride – the freedom, connection, and responsibility that comes with it.
“They’re not just selling a product; they’re supporting riders through every stage of ownership. It felt like a natural fit to partner with people who share the same passion for bikes and the same goal of making the experience better for everyone on the road.”