It’s the time of year for the Oscars, BAFTAs, Golden Globes and the Brits. And the annual dealer conference season in the bike trade has also seen many manufacturer award events. Yamaha was no exception with its recent dealer conference.
Yamaha included an awards presentation for outstanding sales, after-sales service, customer care and marketing achievements. Highlights included the Excellence in Marketing Engagement award, which went to Crescent Motorcycles for exemplary marketing campaigns across the board. Multi-product dealer MES Powersports scooped the best marketing event award for its launch day, which saw BSB stars take part in the celebration to launch the opening of a new showroom in Deeside. Mott Motorcycles was awarded the Excellence in Salesforce Engagement award, while Tamworth Yamaha won a prize for its exemplary implementation of the latest Yamaha Visual Identity.
Veteran dealer Flitwick Motorcycles was awarded the Parts and Accessories Sales Achievement accolade, while Tinkler’s Motorcycles was recognised for Yamalube sales. Alf England (Motorcycles), Saltwater Solutions (Power Products) and Stirlings Powersports (Power Products) were all awarded the Yamaha Training Academy Distinction award for engaging their staff in Yamaha’s training programmes.
The Outstanding Customer Service Award, voted for by customers, was presented to Alford Bros (Motorcycles), NWS (Marine) and Quadbikes R Us (Power Products). Finally, Raceways Motorcycles was awarded the Outstanding Brand Ambassador award as their seven-year tenure as Yamaha Motor UK’s official British Superbike team came to an end in 2023.