Sustainability is a massive buzzword these days – and in a move to boost its sustainable credentials, the motorcycle arm of Yamaha is putting its money where its mouth is by setting up a $100m investment fund aimed at start-up companies working to address environmental problems.
The new Yamaha Motor Sustainability Fund will run over 15 years and is intended to “foster collaborative relationships with the numerous companies striving to solve environmental issues and to contribute as a like-minded partner toward creating a better world while mutually enhancing each company’s own pursuits.”