Yamaha Motor UK is ramping up its commitment to supporting the rising stars of tomorrow by shifting its primary focus to providing support to youth motocross. The Japanese manufacturer will focus its 2024 efforts on bolstering its YZ bLU cRU programme.
Spearheaded by former motocross rider, and experienced team manager, Jeff Perrett, Yamaha’s YZ bLU cRU programme offers comprehensive support to riders of Yamaha’s YZ65, 85, and 125cc models throughout the upcoming race season. It gives youngsters access to coaching, technical support, and mentoring from some of the biggest names in off-road.
Enrolment into the YZ bLU cRU comes with various added benefits, ranging from a free collection of Paddock Blue clothing and graphics kits to discounted prices on YZ bikes and parts at participating Yamaha Off-Road Dealerships (subject to racing in an ACU-approved championship).
Yamaha divisional manager Matt Taylerson commented: “We feel incredibly proud to offer valuable support within various aspects of youth motocross in 2024. Bolstering talent that floods from the UK is a huge priority. Continuing our widely successful bLU cRU programme is another area of great interest for Yamaha, as we aim to drive and encourage progression for riders who compete within the ranks of European and global motocross. As we aspire to create a lasting impact on the future of the sport, we believe we must open as many doors as possible, allowing emerging racing prospects the opportunity to showcase their abilities and push them towards achieving their career aspirations.”
www.yamaha-racing.com/blu-cru/yz-blu-cru-cup