Yamaha Motor UK has chosen Santander Consumer Finance (SCF) as its exclusive finance provider. The contract will see SCF providing a range of retail and wholesale finance across Yamaha’s motorcycle, marine and all-terrain vehicle (ATV) divisions from January 2019.
Yamaha Motor Europe’s UK headquarters is in Woking, Surrey, and is responsible for the co-ordination of all marketing, sales and service support activities for its network of 300 dealers and distributors.
The company’s products include motorcycles and scooters, marine outboard engines, WaveRunners (water vehicles), four-wheel all-terrain vehicles (ATVs), golf cars, generators and snowmobiles.
Stewart Grant, commercial director of Santander Consumer Finance based in Redhill Surrey, said: “Our new agreement with Yamaha is an exciting evolution in our leisure and specialist vehicle partnership strategy. We are immensely proud to be working in the UK with a world-renowned iconic brand with which we share the common values of quality and performance. We have been working with multiple Yamaha European group companies for some time and have acquired a deep understanding of the Yamaha brand, business strategy and values.”
Lee Neesham, country manager for Yamaha Motor UK, commented: “As a customer-centric company we always strive to offer our customers and dealers the best service to suit their requirements; and it’s clear that finance has become an integral part of the business. Having a single supplier for all of our finance requirements across the range of product groups will bring many efficiencies and ultimately lead to a more consistent and coherent strategy for both dealers and retail customers.”