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Yamasaki to build dealer network

Yamasaki importer Keith Bond of Midlands-based CBRS is to set up a UK dealer network for the brand and is looking for a small number of dealers to handle a four-model range of 50cc machines.

The quartet all retail for under £2000, and dealer margin is described as “healthy.” CBRS is a well-established retailer and is determined to expose Yamasaki to a larger audience. Bond told BDN, “We’ve been importing Yamasaki since 2016. The range we have put together is full of style and street-cred and is aimed squarely at the “sixteener” market.

The bikes have been a hassle-free and profitable experience, but we can’t cover the whole country. It makes sound commercial sense to be represented nationally through a small number of committed dealers.” Six to eight dealerships are needed to include South Wales, the South West, East Anglia, London (South), NE, NW, Leeds/ Bradford, and possibly Scotland. The aim is to create a structured dealer network with a substantial territory for each dealer. All retail inquiries to CBRS HQ in Milton Keynes will be directed to the relevant area stockist.

Dealers will initially be expected to stock all four models: the YM-10 Sports at £1999, the F50 naked semi-sports at £1499, the F66 Retro Café Racer at £1499 and the F30 base model at £1399 (all +OTR charges). The initial stock is carriage-free and supplied on a proforma basis. Parts are described as “affordable” with a ready-painted colour matched body panel retailing for £30, including decals.

CBRS has relocated on several occasions to keep pace with the growth of the business and, for the last seven years, has operated from 25,000sq.ft premises in Wolverton, Milton Keynes.

Interested dealers should contact CBRS on 01908 319889; [email protected].

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