The electric two-wheeled sector might be moribund in the UK. But battery-powered specialist firm Zero Motorcycles has announced a strong end to 2025 for its worldwide operations. The company is celebrating an 89% year-on-year increase in North American retail sales, as well as a 17% year-on-year increase in Europe and the rest of the world.
The firm says that growth is driven by sustained demand across core markets and the introduction of more accessible models with Zero’s new XB and XE ranges. Retail sales of its full-size model line-up increased 28% in 2025 compared with 2024, with the lower-cost X-Line playing a critical part: the lightweight urban bikes accounted for more than 30% of total sales in North America and 16% of total sales in EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific).
To support the growth, Zero says it expanded its global retail footprint in 2025, increasing its dealership count by 58% and bringing its total network to well over 250 locations worldwide.
“2025 was a defining year for Zero Motorcycles,” said Pierre-Martin Bos, Zero CEO. “We expanded our global footprint, grew sales and welcomed more riders into electric mobility than ever before – clear proof that our products and vision continue to resonate worldwide.”