The United States doesn’t seem like particularly fertile territory for electric motorcycle manufacturers at the moment. So it probably makes sense for Zero Motorcycles – a firm originally set up in Santa Cruz, California – to move its global HQ to a more friendly environment in the Netherlands.
The firm has announced the transition of its key global functions from Scotts Valley, California, to its European HQ as part of ‘a broader strategy designed to accelerate growth and sharpen its focus on the global opportunities in the two-wheel market’. The move means that Holland will become Zero Motorcycles’ global headquarters, and the firm says it will accelerate its operations and centralise its global teams in Europe – its primary growth area at the moment.
But the firm says it’s still “strongly committed” to the USA, despite the current regime’s punishing tariff policies. And Zero is keeping its R&D stateside: the Scotts Valley site stays as its centre of R&D and engineering.
“Zero has led the electric motorcycle category for nearly two decades,” said Zero Motorcycles CEO Sam Paschel. “With Europe setting the pace for EV adoption, moving key headquarters functions into the Netherlands allows us to respond faster to customer needs and strengthen our global operations. This is about focus, discipline, and ensuring we lead the transformation of the powersports industry.
“Our brand, our technology, and our global reach give us unmatched credibility and capabilities. Tightly coordinating our global headquarters functions in Europe ensures we remain the clear leader in electric motorcycles and sets the stage for the most exciting chapter in the company’s history,” he concluded.