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Zero organises dealer demo ride weekend

The price of petrol might be driving most of us crazy – but it’s giving electric vehicle makers a massive boost. And US electric bike firm Zero Motorcycles is making hay while the sun shines by running a massive demo weekend across all 20 of its authorised dealers in the UK and Ireland on 9-10July.

The American brand has already been out on the road this year with its Experience Electric Tour, taking a range of bikes to motorcycling hotspots for motorcyclists to try out. But the Zero National Demo Weekend builds on that, with dealers laying on a selection of their 2022 demonstrators for prospective customers and EV curious riders to sample.

Zero Motorcycles’ UK country manager, Dale Robinson, said: “Demos are a big part of what we do, so we are delighted to be supporting our dealers in hosting this National Demo Weekend. Electric bikes have to be experienced to be believed. People won’t buy an electric motorcycle before demoing one and, even before that, it’s important to get a taster to understand what the bikes are all about and the sensations they give. These events are about opening up electric motorcycles to as many riders as possible, to give them a sense of what our products are all about and helping them to decide if they are ready to make the switch.

“The first legs of our Experience Electric Tour have been a massive success, with almost a thousand riders trying out our range of bikes, but the feedback we have received is that there are many more people across the country keen to join in the fun, which is why we’ve decided to set up this two-day demo event.”

Models available at the National Demo Weekend include the range-topping SR/S, the new-for-2022 SR and the lightweight, A1 compliant, FXE supermoto. More event details: www.zeromotorcycles.com/en-gb/events-home.


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