Sunday, November 15, 2026
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Zero reveals new strategy

US electric bike maker Zero has revealed a new product strategy, with two new lightweight machines and the promise of six new models priced below £9k before 2027, plus a two-year drive to make electric riding accessible to all.

Zero has suffered from the slump in electric two-wheeler sales this year, but it says its new strategic plan will help it turn the tide. The first phase involves two new X-Line models, the XE and XB, which come with removable batteries, long-travel suspension and lightweight construction. The moped-equivalent £3710 XB has a 28mph top speed and 47-mile range, while the 21hp, £5410 XE has a 53mph top speed and 65-mile range.

Over summer next year there will be a drive to expand Zero’s dealer and service network worldwide to support the planned expansion of the product range.

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