Bridgestone is running a promotion till the end of June on its Battlax T30 and S20 Hypersport radials. Full-page adverts in the leading consumer motorcycle publications are inviting people to take advantage of the £30 per pair reductions (35 Euros in Ireland), by simply mentioning the promotion at any Bridgestone Biker’s Club retailer and they will qualify for the discount, subject to availability and while offer stocks last.
“We have never done anything quite on this scale before and we are hoping that it will capture our customers’ imaginations.” Says Bridgestone’s UK and Ireland motorcycle tyre sales manager Andy Whitehead. “We have managed to take all of the hassle out of claiming the discount, with riders simply needing to mention it at the point of purchase at a Biker’s Club dealer. We are also very aware of the current economic climate and wanted to be seen to be doing something tangible for the benefit of our customers, who we value greatly.”