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Premier Helmets join The Key Collection at Fowlers

Premier Helmets will by exclusively distributed in the UK by The Key Collection in 2019, joining market-leading clothing and accessory brands, including Weise, Buffalo and Duchinni.

Established in 1956, Premier is a family-owned and run business, with its headquarters and R&D department in the beautiful Italian region of Tuscany. With production facilities around the world, Premier can offer high quality helmets at attractive prices, with generous dealer margins. 

Top picks for 2019;

  • Riding the retro wave is the full-face Trophy, which evokes the days when Phil Read made Premier famous, retailing for £279.99.
  • For regular road riders, the Vyrus is a high-spec full-face helmet priced to sell from £169.95 and the X-Trail is an adventure-sport flip-front design that retails for £199.95 in plain colours.
  • For off-road riders, the Exige is designed to fit comfortably with the best neck-protectors on the market – an important feature for moto-crossers – at just £149.95.

Premier stockists will be supported with free pull-up banners, helmet stands and helmet service kits, and vintage style shop fittings are available for a modest cost.

Stock is due in December and the full range will be on display to the trade at Expo in January. 

Remember, when you need genuine parts, Fowlers is the UK’s largest stockist, covering 13 makes, all supplied next working day, Monday-Friday. You’ll also save time, carriage costs and paperwork by combining your orders for genuine spares with any of the clothing and accessory brands in The Key Collection catalogue, using Fowlers Parts online ordering service.




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