ADVERTISEMENT FEATURE:
KYMCO has a spring in its step after reporting that registrations are up by 23% for the first quarter of the year – these figures show that the Taiwanese scooter and motorcycle manufacturer is growing at a faster rate than the market, which as a whole, is up by 12.6%.
Ian Kidson, Managing Director of MASCO Ltd, KYMCO’s sole UK importer said these early figures are very encouraging, and while they can be linked to the growth in the 125-400cc commuter / learner markets, he believes the key factors behind this success are the quality of KYMCO’s machines and the level of service provided to dealers.
He said: “While the market is up, it is also very competitive – at the last count there were more than 100 different scooter and motorcycle brands operating in the UK market. That’s a lot of products to compete with, and especially in a price-sensitive market where there are a lot of cheap Chinese imports vying for showroom space.”
“For the last 15 years our approach has been very much about creating long-term partnerships with dealers. We don’t offer unsubstantiated sales promises, just quality, best in class machines that are professionally supported with a comprehensive dealer-support package.
We want to give dealers sales and profit opportunities, and in support we offer competitive up-front margins, personal and professional after sales service, branded showroom marketing materials, together with competitive rate KYMCO finance and heavily subsidised insurance schemes,” said Ian.
MASCO’s determined and focussed approach has resulted in year-on-year growth, and its made KYMCO become one of the most desirable and respected brands in the small capacity market.
With sales set to further increase over the summer period, and KYMCO launching the Xciting 400i and the new CK1 125cc motorcycle, it has never been a better time to become a KYMCO dealer!
For information on where there are dealer opportunities, please call:
MASCO on 01743 761107 or
email [email protected]
Alternatively visit www.kymco.co.uk
