Long estabished US custom cruiser magazine American Iron has ceased publication after almost 31 years and 390 issues. Its brother titles American Iron Garage and American Iron Salute, similarly majoring mainly on titivated Harley-Davidson models, have also folded.
Reflecting on how the world, the motorcycle business and magazine publishing have all changed in recent months, editor-in-chief Buzz Kanter blamed the Covid-19 pandemic for hammering a final nail into his corporate coffin.
“When our advertising crashed with the recent spread of the virus, we ran out of options,” he explained in a statement. “We trimmed the page count and content in our magazines, but that wasn’t enough to make a difference.”
Kanter went on to say: “Since 1989, I have been fortunate to work with really great editors, art directors and contributors who were dedicated, creative, hard-working and smart. They had to be, to achieve what we did for more than three decades.
“And a big thanks to all of our readers and advertisers, who supported our efforts so passionately. Rather than dwell on the end of our magazines, I hope you’ll join us in remembering your favourite articles, writers, photographers and events that we have enjoyed over the years. There have been so many. Thank you one and all for your support, encouragement and friendship. It’s been a heckuva ride.”