Tony Campbell is to become chief executive officer of the Motorcycle Industry Association from September.
A spokesperson for the MCIA Board said: “Tony Campbell is an excellent choice to lead the MCIA and one which the board of directors are very excited about.
“Tony has extensive commercial experience in our industry both from a manufacturing and retail perspective and has an unparalleled understanding of the association’s structure and focus. This was exemplified recently when he represented the industry at a Transport Select Committee hearing and stole the show in putting forward the case for motorcycling for UK plc.”
Yesterday Campbell, who is currently chairman of the MCIA, announced his decision to leave Piaggio UK, where he has been MD for nearly 13 years, at the end of July.