A recent email promotion for MCN magazine, in association with parts and accessories distributor Bickers, was the most successful in the history of MCN digital, with a total open rate of 61%.
The email campaign offered MCN readers a £50 voucher on every purchase of the Supermaxx ST tyres to celebrate Maxxis’ 50-year anniversary. The vouchers were claimed after sale through the completion of a short, simple form on the Maxxis website, and subsequently exchanged at a number of retailers and restaurant.
Derek McMartin, MD of Maxxis distributor Bickers, said: “Maxxis is a world-class tyre manufacturer and we saw its 50th anniversary as the perfect time to reach and engage with riders and reward the dealers who have supported Maxxis through the years, with a promotion that aimed to drive further sales to their doors.
“The record open rate shows that motorcyclists are putting their trust in the Maxxis brand and recognising it for the quality, performance and value that it offers.”