Dealers have until Friday to complete and return their National Motorcycle Dealers Association (NMDA) six-monthly survey which samples sentiment in franchised motorcycle businesses across the country. The dealer attitude survey is sent to NMDA members and to non-members and the results are treated in confidence.
NMDA chief Steve Latham, pictured, told BDN: “This well-established survey of what’s hot and what’s not in the motorbike dealer industry has been sent out today. We need as many dealers as possible to complete the survey questionnaire by the cut-off return date of Friday, 14 October.
“The more dealers who participate the more representative the results, thus allowing those supplying manufacturers and brands to judge realistically the direction their network needs to go to get the win-win benefits of greater sales volume and greater profitability for the dealers.
“The opinions of dealers who are not members of the NMDA are just as important as those of our members. All information is totally confidential and it is the aggregated total brand scores that get reported, hence the more dealers who send in their questionnaire the better.”
Any dealer who does not receive a hard copy questionnaire should contact Louise Woods (see below) who can send out a hard copy or a digital version.
www.rmif.co.uk/associations/nmda/about-the-nmda/dealer-attitude-survey/