Rock Oil has replaced Motodirect’s Motul brand as official lubricants partner of the MCE Insurance British Superbike Championship, after signing a two-year deal with BSB commercial rights holder MotorSport Vision,
In return, Warrington-based Rock will receive a range of branding, experiential, hospitality and marketing rights at each BSB event, as well as an association with MSV’s rapidly-expanding track days division.
“Rock Oil has a long-standing support of motorcycle racing in all its forms and this major partnership, which is the largest in our history, shows our commitment to supporting top class motorsport,” said Rock managing director Greg Hewitt. “Our lubricants have long enjoyed favour within the motorsport arena and our commercial partnership with the series will hopefully allow this to continue, whilst promoting the brand to an even greater audience.”