The Isle of Man’s biggest multi-franchise dealer, Jason Griffiths Motorcycles, has added the Suzuki brand to its portfolio, following the closure of a Padgetts outpost on the Island.
With Suzuki stock arriving in his Ballasalla showroom just a week before the TT festival, eponymous proprietor Jason Griffiths immediately exploited that connection by heavily promoting the new relationship through advertising on local broadcaster Manx Radio’s TT-dedicated 1368AM frequency.
Besides Suzuki, the dealership represents Triumph, BMW, Ducati and Kawasaki. Its extensive premises on the Balthane Industrial Estate adjacent to Ronaldsway Airport feature a showroom and workshop on the ground floor plus the Island’s largest aftermarket offering upstairs, majoring on Weise apparel, Spyke leathers, HJC helmets and Gear Gremlin accessories — all from Fowlers’ Key Collection.
Commenting on his latest tie-up, Griffiths said: “I was very happy to be approached by Suzuki because Manx bikers are discerning and passionate enthusiasts who demand a wide choice of quality products. We work very hard to project the individual appeal of all our brands and I’m confident that Suzuki will fit into that framework very well.”
Well-known for an illustrious racing career that included 13 TT podiums, Jason Griffiths went on to become Yamaha UK’s national sales manager before acquiring the Island’s former S&S Motors dealership. He combines running his own motorcycle retailing operation with a high-profile role as Pirelli Metzeler UK race manager at MCE British Superbike Championship rounds and “real roads” events such as the TT, NW200 and Ulster Grand Prix.