The MCE Insurance British Superbike Championship (BSB) has announced a media partnership with an online version of the UK’s largest-circulation daily newspaper, The Sun, offering race fans content through a dedicated web page.
The new partnership, which reprises a past BSB relationship with The Sun’s also-ran competitor Mirror online, has already gone live with exclusive interviews from some of the leading contenders. Through the season, this dedicated section will feature race reports, news and interviews plus special video content, gossip and rider reactions — as well as exclusive competitions.
BSB series director for organiser MSVR, Stuart Higgs, commented: “One of our core responsibilities is to ensure that the incredible drama and spectacle that the series delivers is conveyed to the largest audience as possible. Partnering with such a powerful, national media platform such as The Sun is a major boost to this.”
To inspect the product, www.thesun.co.uk/sol/homepage/sport/motorsport/superbikes/