Krazy Horse, the niche market multi-franchise dealership with sites in Bury St Edmunds and Welling in Kent, is to open a further branch in Chipping Norton in Oxfordshire.
The website proudly says Krazy Horse is a destination address for that threatened species, “petrol heads”. Stephanie Taylor is the marketing and events co-ordinator, who said the dealer group had enjoyed “exceptionally positive year” and singled out MV Agusta.
“It started early in the year with the launch of the Superveloce and Brutale ORO at the MCN London Excel show. Several confirmed sales there was a very good start for us. We are also running the MV Agusta press fleet on behalf of the manufacturer and that’s very much in demand and keeping us busy.”
Krazy Horse was founded by Paul Beamish (pictured) in 1996. The website timeline reads:
1996 – SHED IN A GARDEN
Finding it a pain to get the parts they need from mainstream dealers, the guys start trading in old-school Harley and custom parts from an old shed in a garden. They also build a few bikes for their mates.
2000 – NEW SHOP, OLD BIKES
Riding to shows at home and across Europe, the Krazy Horse bikes get a lot of attention and the business starts to grow a reputation for quality and expertise. As more people demand more parts and more custom builds, Krazy Horse moves into bigger premises in Looms Lane, Bury St Edmunds.
2013 – FROM SHED TO SHOWROOM
Moving into Empire House at Lamdin Road in Bury makes it possible for Krazy Horse to become the destination for petrol-heads that Paul had always dreamt of; adding a café and clothing to the already thriving parts, custom-build and workshop business. The showroom is enormous in comparison to Looms Lane and enables Krazy Horse to take on dealerships for a variety of high-end motorcycle manufacturers.
2015 – FROM STRENGTH TO STRENGTH
Expanding across the road into Deco House allows Krazy Horse to fully showcase the recently acquired Indian Motorcycle franchise and to add Morgan cars into the portfolio. The business flexes its muscles some more and becomes Morgan Dealer of the year within 12 months.
2016 – DICING WITH DEATH
Krazy Horse team up with Guy Martin and build the modified Indian Scout for his televised Wall of Death world record attempt.
2016 – BIG BEN
The London showroom, Capital House, opens for business on the site of the old Aye Gee Motorcycles at Welling. Complete with large showroom, workshop and parts department, Ben brings our range of specialist motorcycles to London bikers.
News of the Krazy Horse expansion is one of several investments reported to John Featherstone as he compiled the latest BDN Trade Talk, which appears in the October magazine.