The UK’s biggest bike show, Motorcycle Live, has signed a partnership with motorcycle broker Bikesure Insurance. The event will now be known as ‘Motorcycle Live – in association with Bikesure Insurance’.
Bikesure has been a regular supporter of the show for many years, and the partnership will enable the event to continue to deliver free of charge riding opportunities, live entertainment and features for visitors – as well as giving each brand the chance to reach new audiences.
Motorcycle Live MD Finlay McAllan said: “We are extremely happy to announce our partnership with Bikesure and excited to see our relationship develop. The team at Bikesure are genuine bike enthusiasts and they share our goal to make the show the best it can be and to reach as many riders – or would be riders – as possible. It’s great to work with people who share your passion.”
Grant Varnham, business development manager at Bikesure, said: “I’ve attended the show for 10 years, the most recent as an exhibitor with Bikesure Insurance. The Motorcycle Live team is clearly passionate about the show and justifiably proud of the product it has and how it serves not only the motorcycling public, but the industry too.”
Motorcycle Live 2019 take place between 16-24 November at The NEC, Birmingham.