Top auction website eBay has signed up for an even bigger British Superbike sponsorship deal in 2023. The British arm of the online selling behemoth will continue its relationship with the high-profile UK-level bike racing championship and is taking on even more naming rights for this season. The pit lane itself, the Fast Forward award for the most-improved rider, the official Pit Walk and even the race qualifying sessions will all carry the eBay name, alongside new trackside branding and other sponsorship tie-ins.
Dr Tony Tong, head of automotive at eBay UK, said: “Evolving our role at the British Superbike Championship for 2023 is a clear statement of intent from eBay to keep enhancing how we deliver for this community. These highly anticipated events are amongst our favourites in the calendar, and this year’s partnership modifications present a brilliant opportunity for us to show up even more meaningfully for motorcyclists.”
BSB director Stuart Higgs added, “We are delighted to have extended our partnership with eBay, which is a brand that our global fan base and the wider motorcycle community as a whole connect with regularly. The new agreement also includes new elements to the sponsorship activation, and this will give us the platform and opportunities to build on what we have already achieved with our partnership so far.”