Sunday, November 15, 2026
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Rieju stocks up

Since adding the Rieju brand to its portfolio in 2020, MotoMondo UK has recently received its largest-ever stock delivery, and according to UK sales manager Andrew Davidson, it now also holds the most extensive stock of spares to match.

“This will be road and off-road, but we know that we need to hold more parts for off-road, so we will have every part available. The reason for this is simple. We all know that a road rider will happily wait a week to get a bike part, but an enduro rider, who’s racing at the weekend and could have championship points at stake, will need parts by Thursday at the latest. Dealers can purchase parts through our brand new dealer portal, where they can also register the warranty and claim if the need arises.”

The Rieju brand is going from strength to strength and is also looking at new models in both the road and off-road range. In the cross-over sector, there will be two new Adventure models – the Aventura 125 and the Aventura 500 (the latter boasts two petrol tanks, with a joint capacity totalling nearly 40 litres, which should give it a range of up to 600 miles). The new eMR electric enduro bike is in the off-road range, with a colossal 80hp available, making it one of the biggest in its class. Rieju also has a new range of e-bikes, one of which is similar in concept to Sur-Ron and Taleria bikes.

We will be launching the new 2024 models in June

“We will be launching the new 2024 models in June in the UK, and will invite members of the press to come and try them out. The factory in Spain has also said it will try to send [enduro racer] Alfredo Gomez to help with the launch. The team from Ace Suspension will be there to help, too. We intend to have a second day available for potential dealers who may want to see the range of Hard Enduro bikes and to ride them around the track. There will also be a few road bikes for dealers to see so that they can get an idea of the brand and the quality of the bikes. At this time, we do not have a date, but we have two possible venues, and we will confirm the date and location in the June issue of BDN.”

Last year Rieju sponsored Mitch Brightmore, who finished third in the World Extreme Enduro championships.

This year’s sponsorship includes another third-placed world rider, Rosie Rowett in the Ladies Enduro Championship, and James Dabil, eight times British Trials Champion.

“We also have the Ace Suspension Enduro team, consisting of Aaron Crowder (over 50s British Sprint Champion), Ryan Crowder (Pro Rider British Sprint Champion), and last but by no means least, the impressive Leonni Tighe, who is the 2022 ladies British Sprint Champion and the Welsh Sprint Champion. The Ace Suspension team ride the Rieju bikes because they love them.”

Potential dealers can contact Andrew Davidson directly on 07494 694911.

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