It’s Classic Dirt Bike Show time again, and hundreds of traders will be offering dirt-biking gear – from spares, parts and accessories to riding kit and even project bikes if you’re up for a challenge! Visitors can also pick up some pre-loved parts in the autojumble, starting at 9am at the Telford International Centre, Shropshire, over the weekend of 10-11 February.
Visitors can admire hundreds of beautifully prepared off-road machines throughout the weekend from clubs and private owners. It’s not often you can find some of the UK’s finest machines all under one roof.
Hagon Shocks continues its sponsorship of the event, and Hagon’s Tony Hutchinson says he is keen to carry on the brand association. “It’s good to be able to put something back in – not all our marketing decisions are based on facts, figures and instant revenue return. Brand awareness from the show may reap dividends over the following six months. The spread of applications we’ve got – classic, on-and off-road and trials – means that we’ve got well north of a thousand applications now.
“The later trail and adventure bikes have become taller and taller, making custom suspension more popular, and suspension units have never been a one-size-fits-all component. The Classic Dirt Bike Show has always been a fairly relaxed event, with time to talk with visitors who have other bikes that they restore and change, like Harley, Triumph and Royal Enfield, which get customised to be a tracker, bobber, café racer or whatever. The market is huge, and it works for us.”
Mortons Media Group’s commercial director, Nigel Hole, is equally enthusiastic. “We’re delighted to be back at the Telford International Centre for the best dirt bike show on the calendar with our longtime sponsor, Hagon. 2024 welcomes three incredible star guests from the world of speedway, trials and motocross: Kelvin Tatum, Yrjo ‘Vesty’ Vesterinen and Neil Hudson. With five world championships between them, there’s sure to be some proper stories to tell. Tickets are selling at a record pace, and there is very little remaining space left for trade and autojumble. It’s going to be an incredible show.”
www.classicdirtbikeshow.co.uk