Suzuki has appointed Jon Coles as its dealer development general manager across motorcycle, automobile, marine, and ATV. Coles takes over from his predecessor, Mark Hallam, who retired in March.
As part of the Japanese brand’s senior leadership team, Coles will be responsible for all aspects of network development, including new dealer appointments, sales training, regular mystery shopping exercises, and corporate identity.
Coles has worked at Suzuki GB since 2007 and has 25 years of experience with the Suzuki brand, having worked within the dealer network before. He first joined the aftersales division at Suzuki as technical coordinator before progressing to the role of regional sales manager and then technical manager. More recently, he was general manager of aftersales services.
Coles said: “I am very much looking forward to settling into my new cross-divisional role in dealer development, with key responsibilities to include helping ensure that Suzuki remains the number one brand for trust as well as supporting our network to be fully prepared for the future.”