KTM Group’s business has been hitting the headlines for all the wrong reasons, as parent company Pierer Mobility’s financial woes became clearer with reports of thousands of unsold bikes sitting in storage across Europe.
In the UK, dealers have seen total sales of the group’s four major brands grow significantly over the past seven years. GasGas, which KTM took over in 2019, promptly quadrupled sales, but MV Agusta, in which KTM first invested in late 2022, struggled badly at first. However, there were some signs of improvement, as first-six-month sales in 2024 have nearly matched 2023’s total.
The brand’s biggest problem seems to have been over-production, leading to heavy discounting and deals to speed stock through showrooms. Dealers will be hoping the future will be secured by the new investors now being sought by the group.