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November breaks five-month cycle of contraction

Following a challenging year for the motorcycle market, it is positive to see a month of growth, with total November registrations up by 9.7%, ending five consecutive months of contraction. This will come as reassurance as we approach the festive period,” said Symon Cook, head of the National Motorcycle Dealers Association (NMDA).

“In November, total registrations increased by 9.7% to 6926 units. Total motorcycle sales grew significantly by 12.9%, while moped registrations decreased by 31.8% to 283 units. Year-to-date figures show a decrease of 2.9% for total registrations.

“The various categories of motorcycles exhibited a wide range of performances. Modern classics saw a sizeable increase of 51.9% for the month, and adventure machines also rose by 22.6%. Scooters, however, saw a decrease of 6.5%.

“In terms of the different engine sizes, the 126-500cc category witnessed growth of 21.1%, 501-750cc was up 23.7% and 751-1000cc rose by 20.5%. The largest over-1000cc category contracted by 6.7%.

“Honda was once again the best-selling brand, with 1317 units sold, followed by Yamaha on 818 and BMW with 454. Keeway rounded out the top 10 with 220 units sold.

“Electric motorcycles saw an increase of 11.7% from 239 to 267 units in November, but year-to-date electric registrations are still lagging behind last year’s corresponding period by 7.2%.”

Cook concluded: “The figures offer an encouraging boost and hold the promise of building momentum as we move into 2025. But it is important to note that the numbers remain lower than those recorded during the same period last year. It is good to see an improvement in the electric market; however, more governmental support and clarity are needed to ensure consistency.

“In December the NMDA and the National Motorcyclists Council held a parliamentary breakfast. This was hosted by Fabian Hamilton MP and provided a great opportunity to reflect on 2024 and embrace the opportunities and challenges of 2025. Collaboration between manufacturers, policymakers and riders will be key in the year ahead.”

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