This year’s bumper BDN Trade Directory is already taking shape following the success of the 2024 edition, which was seen by a larger audience of trade professionals than ever before, with a combined record reach of more than 12,500 users in both print and digital formats. This success followed a comprehensive marketing focus to ensure the Directory remained visible and accessible throughout the year, resulting in the supplement receiving more than 128,000-page impressions online with an average read time of nearly five minutes.
Andy Mayo, head of content at British Dealer News, is pleased with its performance. “The team here put a lot of effort into last year’s Directory, enhancing the design and expanding its online presence. It’s now easier than ever for suppliers to highlight their company’s entries by adding full contact details and logos, or by running a full profile feature.”
Finance provider DF Capital has again partnered with British Dealer News as the headline sponsor of the 2025 Trade Directory. The Directory features more than 650 suppliers, distributors, and service providers in an easy-to-use format. The 100-page supplement, available in both print and digital formats, is designed for easy navigation and provides quick reference access to the information and contact details industry professionals need. It is hosted on www.britishdealernews.co.uk for year-round trade reference.
In response to demand from the trade, the 2025 edition will be distributed earlier in the season and will be mailed with the April issue of BDN.
Angela Goulding, managing director for powersports at DF Capital, expressed her excitement about sponsoring next year’s Directory. She emphasised its importance, adding: “DF Capital is committed to being a different kind of specialist bank and prides itself on giving that bit more. We work in partnership with motorcycle dealers, distributors and manufacturing businesses, offering dedicated account management to help ensure they have the necessary stock funding facilities when they need it. Since our inception, we’ve provided more than £4bn of funding across a variety of sectors, and we currently collaborate with 90 manufacturer partners and around 1250 dealer customers.
“Our award-winning finance solutions can help dealers fund stock and showroom vehicles, which can free up working capital and protect cash flow. We aim to be a trusted partner for the industry, providing guidance, knowledge, and expertise and so it’s great to once again support British Dealer News and the wider industry through sponsorship of the 2025 Trade Directory”.
Advertising space is available at very competitive rates that benefit from a long 12-month shelf life, offering customers a unique opportunity and wide reach to a targeted audience of industry professionals.
Getting listed in the 2025 Trade Directory is straightforward. To secure your spot, simply call 01237 422660 or email [email protected], but hurry, the deadline for booking space is 28 February.