The National Motorcycle Dealers Association (NMDA) has announced that the spring 2025 edition of its Dealer Attitude Survey (DAS) is now live and will be available for dealers to complete until 9am on 4 August.
The NMDA runs the confidential DAS to bring together the views of motorcycle dealers and provide fresh insights into relationships with their respective manufacturers. Dealers are surveyed on a wide variety of topics, including sales, profitability, and the transition to electric vehicles. The survey findings have served as a critical barometer within the industry, and previous DAS results have enabled the NMDA to amplify its members’ voices on key issues facing the industry.
Dealers can email [email protected] to request a paper copy of the survey, which can be completed and returned free of charge, or dealers can complete the survey by clicking here.
Results from the Spring 2025 DAS will be published in the September issue of BDN, offering detailed analysis and commentary on the key trends and dealer concerns highlighted in the latest responses.
With industry transformation accelerating, especially around electrification and shifting consumer expectations, the NMDA underscores the importance of strong dealer engagement in this year’s survey.