Long-serving sales agent Dave Priddle is taking early retirement after 33 years in the bike trade. Priddle has been on the road for the last quarter of a century, starting at Lloyd Lifestyle in June 2000 and ending at LS2 Helmets, where he has been a self-employed agent covering the South West and South Wales.
“I’ve driven around 700,000 miles in nine cars, two vans, and five motorbikes,” Priddle told BDN. “That’s around 175,000 gallons of fuel! My favourite rider to work with was Steve Hislop, and I’ve been fortunate enough to have presented trophies on podiums at World Superbike and British Superbike events.
“I’ve been lucky enough to work at loads of motorcycle shows and dealer events in the UK, Germany, China, Las Vegas, Gran Canaria and Spain, and have covered the Italian Eicma show in Milan 21 times.
“I’ve also worked for some great companies alongside some fantastic people: George and Cath Lloyd; the great Gavin McCaffrey, who gave me my first break in the trade side of the business 25 years ago; Todd Rutt at Pirelli Tyres; Arthur, Paul, and the Liao family at LS2; and my friend Paul Haskins, with whom I have worked for nearly all of these 25 years.
“Thanks also to everyone at the LS2 Helmets warehouse and office and all of my dealers over many great years. Alan Garrett, Andy Mayo, and all at BDN, as well as the team at Staniforth Wholesale and Central Wheel Components. I’m retiring to Greece with my wife Lisa and our dog Cooper.”