The Motor Cycle Industry Association (MCIA), has announced the appointment of a new head of communications and sector projects. Siobhan Kirk has extensive experience in marketing and events, including previous work at Piaggio Group, and will report directly to MCIA CEO Tony Campbell.
Kirk’s new role will focus primarily on driving ‘current sector projects forward’, including careers in the industry, the Elite Rider initiative, and MCIA Secured. She’ll also oversee the MCIA’s communications strategy, encompassing social media, press office, member communications, and websites.
Kirk’s communication responsibilities are limited to the trade association part of the MCIA – Gina Evans will continue to oversee Motorcycle Live, as well as marketing and communications related to other major events.
She is at: [email protected] or 07835 146155.