CFMoto secures Kalex racing interest and launches PCP offer

CFMoto remains one of the most impressive Chinese motorcycle brands, but it faced significant disruption after the KTM Group’s financial collapse last year. With its road bikes previously distributed in Europe and the UK by KTM, CFMoto was forced to establish a new two-wheeler importer and to rebuild its dealer network after the partnership ended.

Now, the established importer for CFMoto’s ATV and utility vehicles, Quadzilla, has also taken over the road bike range, operating as CFMoto UK & Ireland – and it has quickly made its mark by winning a marketing award and launching a new PCP finance programme.

The team recently travelled to the south of France for the CFMoto Global Distributor Conference and new product launch, where it received the CFMoto Global Marketing Excellence Award. Jasmine Kent, head of marketing, said: “It’s a moment we’re incredibly proud of. Looking around the room, you’re surrounded by scale, larger countries with huge dealer networks and customer bases. We’re not the biggest, not by a long shot, but that’s never been the point.

“We’ve always believed that success doesn’t come from size; it comes from mindset. We think big, move fast, and aren’t afraid to do things differently. That mindset has driven our growth, pushing us to challenge the norm, try new ideas, and shape the brand to suit a market that looks very different from others around the world, one rooted in agriculture and often operating in harsh, demanding environments, where our machines perform exceptionally well.”

Meanwhile, CFMoto UK & Ireland has launched a new PCP offer across its entire road bike range, including the three-cylinder 675NK naked roadster. The brand has partnered with Santander to offer a flexible finance package at 7.9% APR, alongside a four-year warranty.

CFMoto is also making significant moves in the race and sportsbike sector. It has acquired a 51% stake in Kalex Engineering, the most successful race chassis manufacturer in the Moto2 paddock. Kalex, a German firm, has won 12 consecutive Moto2 titles (2013-2023), and 20 of the 28 riders on the grid currently use its frames, paired with the Triumph 765 Street Triple powertrain. CFMoto says this acquisition will deliver tangible benefits to its road bike range.

In a statement, CFMoto said: “Kalex’s expertise lies in extracting maximum performance from a platform, fine-tuning characteristics, geometry, and feedback in ways that separate good bikes from truly great ones. That level of detail is what riders feel when they talk about confidence at lean, front-end feel, and stability under braking, and it’s something that can’t simply be engineered overnight.

“For CFMoto, this opens the door to developing motorcycles with a level of precision that rivals established European and Japanese brands. It also strengthens their position in racing, where margins are razor-thin, and chassis performance often makes the difference between running mid-pack and fighting at the front.

“There’s also a bigger strategic play here. This isn’t just about Moto2; it’s about the future. What’s learned on track inevitably finds its way into road bikes, and that’s where things also get exciting.”
www.cfmoto.co.uk