One of the major players in the motorcycle trade’s digital world has launched a new online finance system for Ducati. Digitally Charged (DC), based in Nottingham, designed the Ducati Finance platform, to offer a seamless online experience that helps retail customers explore finance options and apply for their chosen Ducati motorcycle with greater ease.
Developed in partnership with Black Horse Finance and retail software provider Codeweavers, the new portal (www.ducatifinance.co.uk) brings together advanced finance technology with a bespoke customer experience. Riders can now move seamlessly from browsing motorcycles to securing finance online, with the platform fully integrated into the Ducati UK website. The project further builds on DC’s longstanding partnership with Ducati, which includes website management, digital advertising, SEO, analytics, dealer support, and data strategy in the UK and internationally.
The new platform streamlines Ducati’s finance communications with real-time updates to offers and campaigns, and supports targeted marketing to engage interested riders as new models or promotions launch.
Chris Day, owner of Digitally Charged, said: “This project was about much more than building a finance website. We wanted to create a platform that improves the customer journey while giving Ducati greater control over its finance communications. Finance offers and supporting information can now be updated in real time, while the underlying audience strategy gives Ducati a valuable long-term marketing asset that will continue to grow as customers interact with both Ducati.com and the finance platform. It’s a solution that’s built not just for today, but for the future.”
Adam Trinder, account manager at Codeweavers, added: “Today’s consumers are looking for connected, seamless buying experiences, especially when it comes to purchasing a vehicle. Our technology was built to ensure our customers can deliver a trusted and secure financing experience, without compromising on the experience. It was a fantastic opportunity to work with industry partners to deliver this solution for Ducati, which will deliver significant impact for its customers across Europe.”