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Ewan McGregor ambassador for Moto Guzzi's California 1400

Actor Ewan McGregor, owner of ten Moto Guzzis, has become advertising ambassador for Moto Guzzi's California 1400. The California has traditionally been the Italian...

Harley opens in Wales

For the first time ever, Wales now has its own Harley-Davidson dealership! Officially opened over the weekend of 13-14 April, when hundreds of bikers...

Make the most of Ride to Work Day

*/ Dealers have been sent a “What you can do” list of in-store promotions to help them make the most of the industry’s Ride to...

MASS REDUNDANCIES AT HONDA’S ITALIAN FACTORY

With no relief from falling powered two-wheeler sales throughout most of Europe, Honda has launched an emergency “recovery plan” for its main European motorcycle,...

Staffs Triumph made dealer of the year

Staffordshire Triumph of Tunstall, Stoke-on-Trent, has been voted Dealer of the Year 2012 by Triumph. With the award, from left, are Staffordshire Triumph owner...

Ducati-branded pen set

Leveraging the marque for all it’s worth, Ducati has got together with fashionable Florence-based company “3.6.5” to unveil a Ducati Multiwriting collection of posh...

Free fitting for Avon’s Ultra

Avon Tyres is offering £30 off the fitting cost of a set of its 3D Ultra tyres. Available through participating dealers, the offer runs...

MotoNovo incentives to ride

To encourage its staff to get a motorcycle licence and to buy a bike, MonoNovo, the new motorcycle finance house, has offered to pay...

Crewe Honda’s 50 years

Roger Morris (left), owner of Crewe Honda Centre, was recently presented with a 50 year service award by Honda area manager Steve Tordoff. The...

SWINTON CHAIRMAN RETIRES

Patrick Smith, chairman of specialist motorcycle insurance broker Swinton Bikes' parent Swinton Holdings, has retired from the business. Smith was chief executive at Swinton from...

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